And if that weren’t enough, the brains that brought you the outstanding three-color collection have upped their game and expanded their product line to include… collegiate licensed Snuggies!
If you haven’t seen them in their full glory, take a gander:
Picture Source: Blanket Wars (Even better, this picture is from a blog post entitled “OU Will Choke Versus Texas.”)
Though I’m not (yet) a member of the cult of the Snuggie, I understand why people would buy them. Who doesn’t like being warm? And being able to eat whilst wearing a blanket? Or the ability to change channels without exposing bare arms to the draft of a room?
I also understand why people would want collegiate Snuggies in particular. Every sports fan relishes the opportunity to show off a little team spirit. I mean, if I got a Snuggie, you’d be darn sure I’d get a college team one. (Looks like I’d have to get Texas though, because the makers of Snuggie don’t offer a UVA one. Good research on that one, I must admit. They know their audience, and UVA alums likely wouldn’t bother with a Snuggie: it would clash with their ties or pearls.)
Well, instead of continuing to mock Snuggie, I’ve decided to turn over a new leaf and offer a design suggestion: K.I.S.S. (Keep it simple, stupid.) Good design should be minimalist, simple and straightforward. Not cluttered.
How should Snuggie go about this? Pretend to make team sweatshirts, just with tons more fabric. Like this:
How would you redesign the collegiate Snuggie? Would you make them like replica jerseys with the ability to personalize a name and number on the back? Add a belt in a contrasting color? Build in a foam finger at the end of one sleeve? Share your ideas in the comments section!
The first improvement the Snuggie needs is Velcro fasteners around the sleeves to prevent them from falling around one’s shoulders when one’s arms are extended while reading or computing.
As far as collegiate branding goes, I wouldn’t add logos at all — if a Snuggie were two colors — say blue with some orange trim or highlight for UVa — that should suffice to please a chilly Cavalier booster, while someone who *isn’t* a fan might just dig the color scheme.
Well done! I like the simple design a lot more than the crazified ones out there now. Looks like you need to get in touch with the Snuggie folks!
Hey,
Your post is relevant to a story I’m working on for The Daily Progress, the Charlottesville paper. Would be willing to give me an interview?
Sincerely,
Ted Strong
The Daily Progress
434-978-7274