In the past two days there’s been much fuss in the logo design world about two professional sports teams: the NFL’s Detroit Lions and the NBA’s Chicago Bulls.
While the laughingstock of the NFL has had a minor logo renovation, yesterday the Chicago Tribune pointed out something about the Bulls logo that had skirted unnoticed by sports fans: upside down, the Chicago Bull is in fact a robot reading the Bible on a park bench.
Don’t believe me? Take a look. I would even argue that the robot is a very sad distant cousin of Bender:
Photo credit: The Chicago Tribune
But that isn’t all I learned from the Tribune about well-known logos. I mentioned a few weeks ago about the arrow within the FedEx logo, but did y’all know about the 31 within the Baskin Robbins logo? I certainly didn’t. The 31 of course refers to Baskin Robbins’ 31 flavors of ice cream.
So how did the Detroit Lions change their logo? Now the team’s lion has sharper, scarier teeth and is accompanied by a flashier, more modern font:
Photo credit: Sports Pros(e) blog on Chicago Sun-Times
Roar! Quite menacing, don’t ya think? The “new Lions logo ought to solve everything,” a Chicago Sun-Times blog post facetiously said. That’d be quite a feat for the design world, as the abysmal Lions tallied an 0-16 record last season.
Only time will tell if the rebranding effort will rescue the team from a repeat of last year’s misfortunes.