Tag Archives: logos

Toothier Lions and upside-down Bull heads

In the past two days there’s been much fuss in the logo design world about two professional sports teams: the NFL’s Detroit Lions and the NBA’s Chicago Bulls.

While the laughingstock of the NFL has had a minor logo renovation, yesterday the Chicago Tribune pointed out something about the Bulls logo that had skirted unnoticed by sports fans: upside down, the Chicago Bull is in fact a robot reading the Bible on a park bench.

Don’t believe me? Take a look.  I would even argue that the robot is a very sad distant cousin of Bender:


Photo credit: The Chicago Tribune

But that isn’t all I learned from the Tribune about well-known logos.  I mentioned a few weeks ago about the arrow within the FedEx logo, but did y’all know about the 31 within the Baskin Robbins logo?  I certainly didn’t.  The 31 of course refers to Baskin Robbins’ 31 flavors of ice cream.

So how did the Detroit Lions change their logo?  Now the team’s lion has sharper, scarier teeth and is accompanied by a flashier, more modern font:


Photo credit: Sports Pros(e) blog on Chicago Sun-Times

Roar!  Quite menacing, don’t ya think?  The “new Lions logo ought to solve everything,” a Chicago Sun-Times blog post facetiously said.  That’d be quite a feat for the design world, as the abysmal Lions tallied an 0-16 record last season.

As one of my favorite people on Twitter pointed out yesterday, “The Lions new logo probably won’t solve their problems on offense. But it might sell some more merchandise!”

Only time will tell if the rebranding effort will rescue the team from a repeat of last year’s misfortunes.


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Filed under logos, sports

Logo subtleties

It’s amazing how you can see the same logo over and over again and somehow miss a detail.  For instance, a year or so ago, someone pointed out to me that there is an arrow within the FedEx logo.  I couldn’t believe I never noticed it before:


Still don’t see it?  Look again.


Today while reading TheDieline I noticed something else that I’ve overlooked for so many years.  Did you ever notice that the Heinz logo has a Keystone design in it?  Pennsylvania is the Keystone state and the Keystone symbol has been incorporated into all sorts of Pennsylvania related logos.  The new Heinz Ketchup packaging design retains the subtle Keystone border on the label while giving the product a slight but not overpowering update. (In case you didn’t know, Heinz is headquartered in Pittsburgh.)heinz-ketchup1Other uses of the Keystone symbol:




This leads me to wonder, what other products out there make subtle nods to their geographic roots by using such simple and easily overlooked symbols?


Filed under design