Here’s the second installment of WTF? Microsoft. This time the ad is far too long, and instead of a lousy minute and a half, it reaches four full minutes and some change. Unbelievable. It’s funnier, but still irksomely long and nonsensical. There are however, fleeting moments where I thought I was seeing a brand message or learning about Microsoft products, which is an improvement over the previous ad.
I did enjoy the double reference of Cabo San Lucas. Done so in a mocking manner of course, but I appreciated it nonetheless.
Jeers for ending the commercial in the lame, annoying way as last time. Seinfeld asks about the future of Microsoft to its founder, will there be a “Frog with an e-mail? Goldfish with a website? Amoeba with a blog?” Once again he begs Gates to “Give me a sign,” this time with the billionaire performing the robot.
Oh, the commercial, it’s something. But nothing I care for. It probably hits its campaign goals if Microsoft aims to succeed virally and by word-of-mouth in an effort to drum up brand awareness. If it’s to take back some of Apple’s market share though, I’d venture to guess it isn’t going to be overly successful.
Here is AdAge’s discussion, which found a lot more glimpses of excitement in the commercial than me.