Dr J, Dr P

Y’all catch the Dr. J Dr Pepper commercial yet? I get the vibe it’s been around for a little while, but I’ve been seeing it a lot lately.

Well I must say I’m a fan. Why exactly? Because it is so perfectly corny in every way. Check it out:

It has all the “nos” of creative advertising wrapped into one beautiful, hilarious, so-bad-it’s-good package.

How, you ask?

Does it have a ridiculous celebrity spokesman for the product?
Check, Dr. J, obviously a candidate who’d know lots about… soda. And Dr. J, Dr Pepper, very funny, we get it easily.

Oh, so an athlete is the spokesperson. Is there a cheesy slo-mo sports play in the commercial?
Check, oh you know it.

Ah yes, and for Dr. Pepper. Clever. How many times is that pun approached?
At least 3 times (Dr. J name is a pun in every mention, so there’s at least a pun in introduction, when he mentions being a doctor, and tagline at end).

Is a cheesy over-the-top sports feat accomplished (an impossible goal or shot, slam dunking on the moon, etc.) to a play-by-play soundtrack or equally silly song?
Oh yeah, Dr. J hits the glass with his ice cube from 10 feet away. In slow motion. Gotta love the music during the shot though. It was my favorite part of the commercial.

How about a cringe-when-you-hear it line from the script?
“Trust me. I’m a doctor.”

And a pun-tastic tagline to seal the commercial?
Check. Dr’s orders. Doesn’t get any better than that!

Apparently we can expect more where that came from from Deutsch/LA, where similar ads will feature another doctor with expertise, Dr. Frasier Crane. The boundless corniness of this installation will certainly be tough to top.

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Filed under advertising, agencies, basketball, commercials, sports

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