There are no Cinderellas

I’m really digging this new Nike commercial I keep seeing during the tournament. I stop and pay it respect every time it comes on:

John Thompson III watching Pops on the tube. Appalachian State football. Jimmy Valvano running around the court in disbelief. A reprise of John Thompson III, this time at Georgetown practice overseeing his team running the Princeton drill. Boise State practicing the Statue of Liberty play. MJ hitting the shot. Long, mesmerizing video cuts. The tolling bell bringing it all together.

Another great Wieden + Kennedy Nike spot. Wow.


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