I was a huge fan of the UPS Whiteboard commercials when they came on the scene. They showed an “actor” (actually a Creative Director at The Martin Agency in Richmond) drawing fascinating little doodles on a dry-erase board that could somehow be partially erased or slightly manipulated in order to explain a B2B shipping task, like routing or freight.
These ads were so simple and yet so attention-grabbing. Maybe it was the quirky, long-haired artist, or the irony of using a song by The Postal Service to sell UPS shipping, but I found these ads catchy and couldn’t watch them enough. Here’s an example:
Unfortunately, at some point during March Madness, I saw that these Whiteboard commercials had adopted a new look. Before, all of the UPS capabilities were demonstrated in 2-D on a dry-erase board. Now, these ads use some sort of animated component in order to demonstrate the same messages as the older commercials, but in a slightly more complicated way. I’m curious to find what others think of about the renovated strategy. Here’s one of the newer ads:
I wasn’t even sick of the old ads yet, but I feel like The Martin Agency should have opted to execute more of the traditional-style ads but with different graphics and “lessons.” If it were my decision, I would have opted for a new soundtrack… perhaps a different tune by The Postal Service, or even a new band all together that shares a similarly interesting yet soothing electronic quality.
Maybe UPS advocated for the new approach as opposed to vice versa. Either way, whenever I see one of the new commercials I am saddened that it isn’t one of old.
While I’ve known for awhile that they were going, talking to my Dad about the impending departure of the Richmond Braves today made it more real. The Richmond Braves, the Atlanta Braves’ AAA affiliate, are packing and moving to suburban Atlanta for the 2009 season. Unable to negotiate the building of a new stadium with Richmond mayor Doug Wilder and the city government, the Braves have elected to take their business elsewhere.
I grew up in the greater Richmond area, and it was always a delight to take in an R-Braves game on a lazy summer night. I loved going to see the next talent, the great players and heroes of tomorrow. You could always get amazing seats too, for very reasonable (under $10) prices.
Over the years I got to see Chipper Jones, Javy Lopez, Ryan Langerhans and more at the beloved Richmond ballpark. They all must have still been kids when they played. I distinctly remember Dad saying back when I was in middle school or so, “There’s this kid, 18 or 19 years old, who is tearing up the minor leagues. He’s going to be playing in Richmond, but only for a week or two. I want to see him before he makes it to Atlanta.” He was talking about Andruw Jones.
Thanks to my Dad’s insight, I was one of only a few thousand to ever see Andruw ever suit up in an R-Braves uniform. We caught one of his scant few games in Richmond. He hit one out of the park, and sure enough, only had one more game or two with the R-Braves before getting the call up to Atlanta.
I had some wonderful times in that stadium. It’s a shame that the next generation of Richmonders won’t have the same memories.
Goodbye Richmond Braves. You will be sorely missed. I just hope I get to see one more game before you embark.
Filed under Richmond, sports