Redesigning the College Snuggie

Let’s face it. There’s been a lot of talk about Snuggies in pop culture this year. “The blanket with sleeves” came out of nowhere and gripped the nation. From themed bar tours to the Washington Post’s annual Peeps diorama contest, you’re never far from Snuggie’s influence.

And if that weren’t enough, the brains that brought you the outstanding three-color collection have upped their game and expanded their product line to include… collegiate licensed Snuggies!

If you haven’t seen them in their full glory, take a gander:


Picture Source: Blanket Wars (Even better, this picture is from a blog post entitled “OU Will Choke Versus Texas.”)

How does one make an eyesore like the Snuggie even more hideous? Make it look like it was made from the contents of the clearance rack at the fabric store. That fabric ain’t just for pajamas anymore!

Though I’m not (yet) a member of the cult of the Snuggie, I understand why people would buy them. Who doesn’t like being warm? And being able to eat whilst wearing a blanket? Or the ability to change channels without exposing bare arms to the draft of a room?

I also understand why people would want collegiate Snuggies in particular. Every sports fan relishes the opportunity to show off a little team spirit. I mean, if I got a Snuggie, you’d be darn sure I’d get a college team one. (Looks like I’d have to get Texas though, because the makers of Snuggie don’t offer a UVA one. Good research on that one, I must admit. They know their audience, and UVA alums likely wouldn’t bother with a Snuggie: it would clash with their ties or pearls.)

Well, instead of continuing to mock Snuggie, I’ve decided to turn over a new leaf and offer a design suggestion: K.I.S.S. (Keep it simple, stupid.) Good design should be minimalist, simple and straightforward. Not cluttered.

How should Snuggie go about this? Pretend to make team sweatshirts, just with tons more fabric. Like this:

Or this:
Yes, UVA can have its own Snuggie after all!
Texas should prominently display the Longhorn logo on burnt orange. Carolina the interlocking NC on its signature Carolina blue hue. Virginia Tech would use the interconnected VT. Florida: the Gator. The Jayhawk for Kansas. You get the picture. Make it simple. Make the primary team color the star, not the blinding repetition of several logos.

How would you redesign the collegiate Snuggie? Would you make them like replica jerseys with the ability to personalize a name and number on the back? Add a belt in a contrasting color? Build in a foam finger at the end of one sleeve? Share your ideas in the comments section!

Final two pictures edited from this image.
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3 Comments

Filed under ACC, college basketball, college football, commercials, fashion, graphic design, marketing, mascots, sports, Texas, UVA

3 responses to “Redesigning the College Snuggie

  1. The first improvement the Snuggie needs is Velcro fasteners around the sleeves to prevent them from falling around one’s shoulders when one’s arms are extended while reading or computing.

    As far as collegiate branding goes, I wouldn’t add logos at all — if a Snuggie were two colors — say blue with some orange trim or highlight for UVa — that should suffice to please a chilly Cavalier booster, while someone who *isn’t* a fan might just dig the color scheme.

  2. Well done! I like the simple design a lot more than the crazified ones out there now. Looks like you need to get in touch with the Snuggie folks!

  3. Ted Strong

    Hey,

    Your post is relevant to a story I’m working on for The Daily Progress, the Charlottesville paper. Would be willing to give me an interview?

    Sincerely,

    Ted Strong
    The Daily Progress
    434-978-7274

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